In this section you will find info's which i hope it will be helpful as much as it was for me
pls on each comment provide the "number" of the post if you relate to one of them
1. Google Basics
In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.
The three key processes in delivering search results to you are:
| Crawling: Does Google know about your site? Can we find it? | |
| Indexing: Can Google index your site? | |
| Serving: Does the site have good and useful content that is relevant to the user's search? |
| Crawling |
We use a huge set of computers to fetch (or "crawl") billions of pages on the web. The program that does the fetching is called Googlebot (also known as a robot, bot, or spider). Googlebot uses an algorithmic process: computer programs determine which sites to crawl, how often, and how many pages to fetch from each site.
Google's crawl process begins with a list of web page URLs, generated from previous crawl processes, and augmented with Sitemap data provided by webmasters. As Googlebot visits each of these websites it detects links on each page and adds them to its list of pages to crawl. New sites, changes to existing sites, and dead links are noted and used to update the Google index.
Google doesn't accept payment to crawl a site more frequently, and we keep the search side of our business separate from our revenue-generating AdWords service.
| Indexing |
| Serving results |
In order for your site to rank well in search results pages, it's important to make sure that Google can crawl and index your site correctly. Our Webmaster Guidelines outline some best practices that can help you avoid common pitfalls and improve your site's ranking.
Google's Related Searches, Spelling Suggestions, and Google Suggest features are designed to help users save time by displaying related terms, common misspellings, and popular queries. Like our google.com search results, the keywords used by these features are automatically generated by our web crawlers and search algorithms. We display these suggestions only when we think they might save the user time. If a site ranks well for a keyword, it's because we've algorithmically determined that its content is more relevant to the user's query.
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If you want to show ads between your posts but chose not to do it while initially signing up for AdSense, first go to your Template | Page Elements tab. Then, in the "Blog Posts" section, click on "Edit". A pop-up window will appear with options to configure your blog posts. Check the box next to "Show Ads Between Posts". (Note: You must be signed up for AdSense before you can check this box.)
Once you check this box you'll see the configuration options for your ads. You can then select how often you would like ads to be shown after your posts.
For example, if you want ads to be displayed after every post, select "1" from the drop-down menu. (Please note that AdSense policies limits you to a total of 3 ad units per page and Blogger will automatically prevent you from going over this limit.) You can then select your ad format and colors. Once you have finished configuring your ads, click on the orange "Save Changes" button in the bottom right corner.
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A site feed is a machine-readable representation of your blog that can be picked up and displayed on other web sites and information aggregation tools. For information on enabling your feed, see: How do I change my site feed settings?
Special pieces of software called feed readers, news readers, or aggregators can scan your site feed, and automatically let your readers know when your blog has been updated. An example of such software is Google Reader, which you can use with your Google Account. Other options, including both web-based and client-side software, are listed at AtomEnabled.org.
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If you find information in Google's search results that you believe should be removed (for example, sensitive information, illegal content, or dead links), here are our recommendations.
If the webmaster makes these changes and you need us to expedite the removal of the cached copy, or if the webmaster does not make these changes and the page contains personal, private information, please submit your request using the URL removal tool in Webmaster Tools.
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If you want to remove content from Google's search results, that content should first be removed from the web or blocked from search engines. We run into a lot of people who think that Google runs the web and controls all the sites on it, but that's really not the case. The sites in Google's search results are controlled by those sites' webmasters.
To remove content (including a snippet, title, page content, or an entire URL or site) from search results, the site owner-whether it's you or somebody else-has a few options. The site owner can remove the concerning information from the page, take the page down from the web entirely, or indicate that Google shouldn't crawl or index the page. There are varying requirements depending on the type of content you want to remove, and these are described below.
After these changes are made and Google has crawled the site again, the content should naturally drop out of the Google index.
However, if you need to urgently remove your site's content from search results, or if you need to remove Google's cached copy of a page that has already changed on the website or stop Google from showing results for a page that has been taken down completely, you can use Google's removal tool to expedite the process. To use the tool, you'll need to follow certain requirements, detailed below.
Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here:
If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
Some useful questions to ask an SEO include:
I've been enjoying a Chrome feature that shows a pop-up bar suggesting translations of foreign Web pages into English--except for a single error yesterday when it erroneously thought a page was in Polish--so Windows users who visit pages not in their native tongues should note the arrival of the new 4.1 beta of Google's new browser.
Chrome 4.1.249.1021, for Windows only, adds the translation feature that already was in the developer-preview version of the browser I use.
It's particularly notable given Google's desire to lower the barriers to information access. Web pages already could be translated, but as with providing translated Web pages in search results, the automation makes other languages that much less an issue.
Also new is an updated privacy control panel that permits finer controls. "From these settings, you can control how browser cookies, images, JavaScript, plug-ins, and pop-ups are handled on a site-by-site basis. For example, you can set up cookie rules to allow cookies specifically only for sites that you trust, and block cookies from untrusted sites," said Wieland Holfelder, engineering director of Google Munich, in a blog post Monday.
Chrome programming efforts diverged for Windows on the one hand and Mac OS X and Linux on the other. In January, the Google released Chrome 4 in final form Windows only, with the notable feature being a framework for customizing the browser through extensions, and since then the team has been working on the 4.1 update.
The Mac OS X and Linux work, on the other hand, reached beta with a beta version released in February based on the 5.0 version of the code base. Much of the recent Windows development has also on the 5.0 branch of the Chrome code, though, so the teams are now more in sync.
One development direction are new abilities for Chrome extensions beyond the interfaces allowed in Chrome 4.0 and 4.1. But some new experimental Chrome extension interfaces are coming that programmers can test now, said Google programmer Erik Kay said in a Monday blog post.
One experimental interface lets programmers get access to a users' browsing history and modify the information. It also eventually will let programmers create their own browser history pages, rather requiring browser users to use the one built into Chrome. Another lets programmers get access to information about Chrome computing processes, such as how much memory each tab is using.
Chrome's biggest competitive target is Internet Explorer, which lacks some high-performance features such as speedy execution of JavaScript programs that Google desires in its effort to speed up the Web overall. But in practical terms, its greatest competition is likely Firefox, which like Chrome is an open-source project with cachet among technophiles and early adopters.
According to Net Applications' new market February statistics, Chrome edged up from 5.2 percent usage to 5.6 percent from January, while IE slipped from 62.1 percent to 61.6 percent and Firefox dropped from 24.4 percent to 24.2 percent.
However, Mozilla is working to keep Firefox relevant with new features. One is the new Jetpack extensions framework, which is conceptually similar to Chrome's in that both employ Web technologies such as HTML (Hypertext Markup Language) and CSS (Cascading Style Sheets).
2. How do I show ads between my posts?
Once you check this box you'll see the configuration options for your ads. You can then select how often you would like ads to be shown after your posts. For example, if you want ads to be displayed after every post, select "1" from the drop-down menu. (Please note that AdSense policies limits you to a total of 3 ad units per page and Blogger will automatically prevent you from going over this limit.) You can then select your ad format and colors. Once you have finished configuring your ads, click on the orange "Save Changes" button in the bottom right corner.--------------------------------------------------------------------------------------------------------
3. What is a site feed?
Special pieces of software called feed readers, news readers, or aggregators can scan your site feed, and automatically let your readers know when your blog has been updated. An example of such software is Google Reader, which you can use with your Google Account. Other options, including both web-based and client-side software, are listed at AtomEnabled.org.
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4. Report spam, paid links, malware, and other problems to Google
Spam
If the site is spam, tell us about it! Google takes spam extremely seriously, and investigates reported instances. You can file a spam report at http://www.google.com/webmasters/tools/spamreport. These reports are submitted directly to our webspam team and are used to devise scalable solutions to fight spam. If you don't yet have a Webmaster Tools account, you can send us a spam report here: http://www.google.com/contact/spamreport.html.More information about spam
If you've ever clicked a search result and been taken to a junk page—a page that's blank, completely unrelated to your search, or full of gibberish —then you're familiar with spam. The term "spam" or "web spam" refers to the kind of content created by webmasters who attempt to manipulate search results with deceptive methods.
Common spamming methods include (but aren't limited to) the following:
Common spamming methods include (but aren't limited to) the following:
- Hidden text or links. Some webmasters hide links or text on their page with the intention of deceiving search engines about the nature of the content on the page. For example, a casino site could stuff its pages with hidden text such as "labradors, labs" with the intention of tricking search engines into sending dog lovers to a casino page.
- Cloaking or sneaky redirects. These techniques are used to display one page to Googlebot with the intention of ranking high in search results, but to direct human users to a completely different page (such as an adult site, or a site selling pills or other products).
- Pages stuffed with irrelevant keywords. Like hidden text, stuffing a page with keywords is intended to game search engine rankings.
- Multiple pages, subdomains, or domains with substantially duplicate content. Some webmasters attempt to improve their page's ranking by creating pages with many words but little or no authentic content. For example, content may be stolen from other sites ("scraped"), or consist of autogenerated nonsense. Duplicate content can also show up as affiliate programs with little or no original content. Typically, affiliate websites feature product descriptions that appear on sites across that affiliate network. Some affiliate programs distribute content to several hundred affiliates. Because a search result could return many of these sites, all with the same content, they create a frustrating user experience.
- "Doorway" pages. "Doorway" pages are often mass-generated pages created primarily for search engines. These "cookie-cutter" pages often look identical except for a few keywords or phrases that vary between the pages; typically, each page is optimized for that specific keyword or phrase. Some doorway pages immediately funnel users to a different page, either with a redirect or with large "click here" links presented front-and-center to users.
- Link schemes. Some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites.
Paid links
Buying or selling links that pass PageRank can dilute the quality of search results. If you believe a site is engaged in buying or selling links that pass PageRank, please tell us about it. Buying or selling links that pass PageRank is in violation of Google's webmaster guidelines and can negatively impact a site's ranking in search results.Copyright issues
If you believe the content should be removed from Google's index because of a copyright infringement, you should file a DMCA takedown request. Unlike requests to remove spam or personal information, DMCA requests must come from the content owner.Malware
If you believe the site is infected with malware or malicious software, please report it to us so we can take action as necessary.Has your site been infected with malware? Here are Google's recommendations for fixing the problem.
Other
If none of these reasons apply, and you feel that the content should be removed, contact the webmaster of the site with your request. Once the webmaster removes the page or changes its content, our search results will automatically reflect this change after we next crawl and reindex the page.If the webmaster makes these changes and you need us to expedite the removal of the cached copy, or if the webmaster does not make these changes and the page contains personal, private information, please submit your request using the URL removal tool in Webmaster Tools.
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5. Remove a page or site from Google's search results
To remove content (including a snippet, title, page content, or an entire URL or site) from search results, the site owner-whether it's you or somebody else-has a few options. The site owner can remove the concerning information from the page, take the page down from the web entirely, or indicate that Google shouldn't crawl or index the page. There are varying requirements depending on the type of content you want to remove, and these are described below.
After these changes are made and Google has crawled the site again, the content should naturally drop out of the Google index.
However, if you need to urgently remove your site's content from search results, or if you need to remove Google's cached copy of a page that has already changed on the website or stop Google from showing results for a page that has been taken down completely, you can use Google's removal tool to expedite the process. To use the tool, you'll need to follow certain requirements, detailed below.
- If you own the site, you'll need to make the changes to your website yourself and then request removal of the problematic page from Google's search results using the URL removal tool in Webmaster Tools.
- If you don't own the site, your first step is to contact the site's webmaster and request that the content is removed. (Note that depending on the type of removal—see below—some other changes may also be necessary). Once the changes have been made, you can request removal of the content from appearing as a cache copy or snippet in Google's search results by using the public URL removal tool. (It bears repeating: The site owner—whether it's you or somebody else—must have first made the required changes to the site, or this process will not work to remove the content from search results.)
- Removing information from Blogger, Maps, YouTube, and other Google products
- Personal information in search results
6. Search Engine Optimization (SEO)
Check out our Search Engine Optimization Starter Guide!
SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:- Review of your site content or structure
- Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
- Content development
- Management of online business development campaigns
- Keyword research
- SEO training
- Expertise in specific markets and geographies.
Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here:
If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
Some useful questions to ask an SEO include:
- Can you show me examples of your previous work and share some success stories?
- Do you follow the Google Webmaster Guidelines?
- Do you offer any online marketing services or advice to complement your organic search business?
- What kind of results do you expect to see, and in what timeframe? How do you measure your success?
- What's your experience in my industry?
- What's your experience in my country/city?
- What's your experience developing international sites?
- What are your most important SEO techniques?
- How long have you been in business?
- How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?
- Be wary of SEO firms and web consultants or agencies that send you email out of the blue. Amazingly, we get these spam emails too:
"Dear google.com,
Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.
I visited your website and noticed that you are not listed in most of the major search engines and directories..."
- No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
- Be careful if a company is secretive or won't clearly explain what they intend to do. Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.
- You should never have to link to an SEO.Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines -- at least, not in a way you would likely consider to be positive.
- Choose wisely. While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO: http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html. While Google doesn't comment on specific companies, we've encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.
- Be sure to understand where the money goes.While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising.
- What are the most common abuses a website owner is likely to encounter? One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO. Another illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.
- What are some other things to look out for? There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:
- owns shadow domains
- puts links to their other clients on doorway pages
- offers to sell keywords in the address bar
- doesn't distinguish between actual search results and ads that appear on search results pages
- guarantees ranking, but only on obscure, long keyword phrases you would get anyway
- operates with multiple aliases or falsified WHOIS info
- gets traffic from "fake" search engines, spyware, or scumware
- has had domains removed from Google's index or is not itself listed in Google
7. Google gives translation help with Chrome 4.1
I've been enjoying a Chrome feature that shows a pop-up bar suggesting translations of foreign Web pages into English--except for a single error yesterday when it erroneously thought a page was in Polish--so Windows users who visit pages not in their native tongues should note the arrival of the new 4.1 beta of Google's new browser.
Chrome 4.1.249.1021, for Windows only, adds the translation feature that already was in the developer-preview version of the browser I use.
It's particularly notable given Google's desire to lower the barriers to information access. Web pages already could be translated, but as with providing translated Web pages in search results, the automation makes other languages that much less an issue.
Chrome programming efforts diverged for Windows on the one hand and Mac OS X and Linux on the other. In January, the Google released Chrome 4 in final form Windows only, with the notable feature being a framework for customizing the browser through extensions, and since then the team has been working on the 4.1 update.
The Mac OS X and Linux work, on the other hand, reached beta with a beta version released in February based on the 5.0 version of the code base. Much of the recent Windows development has also on the 5.0 branch of the Chrome code, though, so the teams are now more in sync.
One development direction are new abilities for Chrome extensions beyond the interfaces allowed in Chrome 4.0 and 4.1. But some new experimental Chrome extension interfaces are coming that programmers can test now, said Google programmer Erik Kay said in a Monday blog post.
One experimental interface lets programmers get access to a users' browsing history and modify the information. It also eventually will let programmers create their own browser history pages, rather requiring browser users to use the one built into Chrome. Another lets programmers get access to information about Chrome computing processes, such as how much memory each tab is using.
Chrome's biggest competitive target is Internet Explorer, which lacks some high-performance features such as speedy execution of JavaScript programs that Google desires in its effort to speed up the Web overall. But in practical terms, its greatest competition is likely Firefox, which like Chrome is an open-source project with cachet among technophiles and early adopters.
According to Net Applications' new market February statistics, Chrome edged up from 5.2 percent usage to 5.6 percent from January, while IE slipped from 62.1 percent to 61.6 percent and Firefox dropped from 24.4 percent to 24.2 percent.
However, Mozilla is working to keep Firefox relevant with new features. One is the new Jetpack extensions framework, which is conceptually similar to Chrome's in that both employ Web technologies such as HTML (Hypertext Markup Language) and CSS (Cascading Style Sheets).
